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Your SEO Health Score

One clear number — out of 100 — that tells you how well your website or Shopify store is set up to rank on Google and Bing. Check yours free in minutes and get paste-ready fixes to raise it.

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What is an SEO health score?

An SEO health score is a single, easy-to-read number that summarises how well your site follows the ranking signals search engines care about most. Instead of wading through dozens of separate metrics, you get one figure — typically from 0 to 100 — that shows where you stand and how much room there is to grow. Think of it like a credit score for your website's search visibility.

The score isn't the goal in itself; it's a baseline you improve over time. Watching it climb as you apply fixes is one of the clearest ways to know your SEO work is actually paying off.

What's a good SEO score?

80–100
Strong

Solid foundations. Focus on content and links to push higher.

60–79
Room to grow

Good base with clear, fixable issues holding you back.

Below 60
Needs work

Important issues are likely costing you traffic right now.

These bands are a guide, not a verdict. A brand-new store and an established site can both improve quickly once they know exactly what to fix — which is the whole point of the score.

How the score is calculated

We fetch and inspect your real, live pages — not a cached guess — and run a series of checks against established SEO best practices. Each check is weighted by how much it affects rankings, so a critical problem lowers your score far more than a minor one. That means the number reflects what actually matters, not just a long list of trivia.

On-page

Title tags, meta descriptions, heading structure, content depth and internal links.

Technical

HTTPS, canonical tags, robots.txt, XML sitemap and crawlability.

Performance

Page speed, Core Web Vitals and mobile-friendliness.

Discovery

Structured data (schema), Open Graph and image alt text.

How to check your SEO score free

Use our free SEO checker — it takes about a minute to start:

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How to improve your SEO health score

The fastest way to raise your score is to fix the highest-impact issues first. In most audits, these are the biggest movers:

Running a Shopify store? Start with the free Shopify SEO audit and work through our Shopify SEO checklist — both feed directly into a higher score.

Frequently asked questions

What is an SEO health score?

A single number, usually out of 100, summarising how well your site follows the ranking signals Google and Bing care about — titles, meta descriptions, headings, mobile-friendliness, speed, structured data and security.

What is a good SEO score?

As a rule of thumb, 80–100 is strong, 60–79 means solid foundations with room to improve, and below 60 signals important issues to fix soon. It matters most as a baseline you improve over time.

How is the SEO health score calculated?

We fetch and inspect your real pages, run checks against SEO best practices, and weight each by its impact on rankings — so critical issues lower the score more than minor ones.

How can I check my SEO score for free?

Create a free account, enter your website or Shopify store URL, and get your score plus your top issues with fixes in a few minutes. No credit card required.

How do I improve my SEO health score?

Fix the highest-impact issues first: unique titles and meta descriptions, a clear heading structure, fast mobile pages, HTTPS, image alt text and structured data.